ROXY - COSTA MESA

ROXY - COSTA MESA

RETAIL DESIGN

The Roxy Store at South Coast Plaza captures the essence of young women’s surf culture. The store design incorporates barn wood walls and a natural palette creating a framework for an eclectic collection of surf art, found objects and lifestyle moments. Custom resin panels with abalone shells frame the entry way of the store. Customers pass integrated artwork and feature areas that culminates in the lounge at the back of the store that highlights the playful and youthful brand. This project was done in collaboration with Steve Jones of Better Shelter and was completed while Sarai was co-owner and principal at Verdego Design.

roxy_3.jpg
roxy_6.jpg
roxy_2.jpg
roxy_1.jpg
roxy_8.jpg
roxy_0.jpg
roxy_9.jpg