O'NEILL

O'NEILL

RETAIL DESIGN

The design of the O’Neill store brings the iconic surf brand to life in a space that celebrates the ocean and lifestyle of the O’Neill customer.  The store draws inspiration from O’Neill’s Northern California roots and its Santa Cruz heritage. The store features a boardwalk area that creates different shopping zones and a surf shack inspired cashwrap. The focal point of the store is a wave wall that encompasses the customer and defines the lounge area. Other features include an underwater mural , neoprene upholstery and several local artist collaborations. This project was completed while Sarai was co-owner and principal at Verdego Design.

oneill_gardenwalk_store_front_lowres1.jpg
_MG_7699.jpg
_MG_7724.jpg
_MG_7666.jpg