ASICS - NYC

ASICS - NYC

RETAIL DESIGN

The ASICS NYC store is a innovative and elegant store design that highlights the brands technology and performance merchandise. The design integrates fluidity and unexpected forms to create a dynamic and inspiring  shopping experience. The keystone of the store is the FOOT ID room that fuses design and and technology to enhance the customer experience through specialized measuring equipment. The iconic ASICS blue is incorporated throughout the store to draw the customer through the space while highlighting the forms and merchandise. This project was completed while Sarai was co-owner and principal at Verdego Design

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