Guy Crash
ADVERTISING / SOCIAL MEDIA / PHOTOGRAPHY
CRASH Industrial was looking for a viral marketing campaign and SB2 created GUY CRASH, the visionary behind the company who travels the world searching for unique pieces to add to the CRASH Industrial product range.
Photographs of his travels have emerged from Los Angeles, Shanghai, Hong Kong, Japan, Hawaii, and NYC, although there have been reported sightings all over the world.
There is a tumblr blog documenting his travels, and the photos have become a sensation on social media (they're huge in Japan).